stratocaster fender

Fender and development of electric guitar

Fender recognized the potential for an electric guitar that was easy to hold, easy to tune, and easy to play. Esquire

Fender supported the Esquire name, saying that it "sounded regal and implied a certain distinction above other guitars."

Broadcaster

"Broadcaster" becomes "Telecaster"

Fender sold 87 Broadcasters on the guitar's initial release in January 1951. For several months, the new twin-pickup guitars were marked only with the word "Fender." Electric bass guitar

With the Precision Bass (or "P-Bass"), released in 1951, Leo Fender addressed both of these issues. Along with the Precision Bass (so named because its fretted neck allowed bassists to play with 'precision'), Fender introduced a bass amplifier, the Fender Bassman; a 45 watt amplifier with four 10" speakers. 1960 saw the release of the Jazz Bass, a sleeker, updated bass with a slimmer neck, and offset waist body and two single coil pickups (as opposed to the Precision Bass and its split-humbucking pickup that had been introduced in 1957). G&L guitar designs tended to lean heavily upon the looks of Fender's original guitars such as the Stratocaster and Telecaster, but incorporated innovations such as enhaced tremolo systems and electronics. Despite suffering several minor strokes, Leo Fender continued to produce guitars and basses. The company which bears his name, Fender Musical Instruments Corporation, is now one of the largest musical instrument conglomerates in the world.

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