Vintage Marketing
Introducing the Jaguar: quoted from Fender’s product catalogue 1962/1963
“FENDER JAGUAR – The Jaguar, Fender’s newest addition to their line of Fine Electric Instruments, presents a new and exciting concept in the field of solid-body guitars. The neck of the Jaguar is a short 24″ scale containing 22 frets, and may be ordered with a size narrower or one of two sizes wider than standard neck width at the nut. A new "Fender First" in the Fender Jaguar is Silence. Very complete support for the guitarist who likes to experiment with a lot of votes. experiment was always there for the players and of course, jaguars represent gradually experiment. experiment was always there for the players and of course, jaguars represent gradually experiment.
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